People are watching more video on the internet than they watch television. This is in large part thanks to online streaming services such as Netflix. But the epicentre of online video content is YouTube. It is the home of the now ubiquitous viral video, mountains of short educational series and has also turned into the hub for Explainer Videos.
The rising star in the online struggle for business dominance is the Explainer Video. They have proven to be amazingly effective in generating interest in a product or service, relative to reading text on a website somewhere. And you only have to watch one to find out why.
They are usually short, often whimsical and nicely animated. The information that they are delivering has been made easily digestible by the simple and accessible format, people are responding with their wallets, and here are 4 reasons why.
Explainer videos are meant to provide a certain level of entertainment via the clever and delightful character animation on display. When the video has been embedded in the business website, Google’s algorithms can tell how long a person has been on the page. Google ranks pages higher when users spend more time on them.
The video can also be tagged, and have key words in the description that link back to the business website, again taking advantage of the system that Google has set up to rank websites.
Reading text on a screen, no matter how well written it is, often can result in confusion if the message is garbled with vague terminology. When coupled with moving imagery, however, the intent of the message becomes more focused and specific. The amount of information getting through is a lot higher.
No matter if you are selling a car, house or any other product, you need a video that will explain about your business.
The resulting connection with the customer has a myriad of benefits, from a greater feeling of intimacy with the customer and more of a willingness to interact financially with the company’s products due to greater transparency of what it is they’re selling.
The market for online videos is huge and getting bigger every year. A website called ComScore has data on the amount of videos your average person sees each month, and it’s a whopping 32.2 videos. Out of the time they spend watching them per month, 16 minutes and 49 seconds is taken up by watching advertising.
Part of what makes all of this possible is the fact that videos are easily sharable. Regardless of what social media platform one prefers, videos are being shared left right and centre. If the video is good enough, and the value of the product is shining through, the buzz resulting from its existence in the shareosphere could be pure digital gold.
These videos can be incredibly motivating. The sales pitch is consolidated brilliantly with the on point message, great script and delightful and creative animation. Mix that with simplicity in brevity, which lends itself wonderfully to the current short attention span of your regular web user, and the likelihood of a conversion goes up, which means the visitor will be converted to a customer!
Wondering, how to create a video for my business? Get in touch with A1dezine Team by calling at 07-8346666 and we can help you with that.